About Me

Thank you for arriving here. I’m Caroline Jory. I am a qualified professional certified coach and mentor, passionate about supporting people to navigate life, business and career to step confidently onto new pathways. I have thousands of hours of coaching and mentoring experience. I trained through ILM, internationally recognised for coaching and mentoring excellence.

I’m deep in midlife now, 52, currently living in Brighton with my partner Jason and my son and daughter, aged 18 and 16. I spend a lot of time in the Cotswolds also where where we have family. Born and raised in my early years in the Caribbean and South America before moving back to the UK and settling in the Cotswolds and going to school in Oxford, my parents instilled in our family an appreciation of adventure, curiosity, creativity and culture. This travel has been a cornerstone to the influences I bring to my practise as a coach. Drawn to understanding how we can live a more authentic life and honour our uniqueness I studied Literature at uni, and continue to study extensively on how we can work towards our deepest expression of self.

Raising my two children while building a successful marketing career, helping run an agency and then retraining and setting up my own business has given me rich learnings and experience to draw on in my coaching work with clients. Daily morning meditation and being outside in nature have helped me at times in my life when I have felt overwhelmed and in need of a steadying guide. Intentional goal setting and seeing things through are also crucial.

BRINGING CREATIVITY TO MY OWN BUSINESS IS ESSENTIAL, AND FOR 2025, THE KEY PILLARS OF MY WORK ARE:

– coaching/mentoring with founder businesses in the creative industries – whether starting out or already highly successful. I bring my 25 years experience of helping run small businesses, marketing and sales as well as the very best in coaching and mentoring. We work on personal development, growth mindset, understanding and evolving scripts and experiencing transformation across all areas of life as well as strategy and marketing where needed. This is powerful, exciting work that helps you to make better choices, to get clarity, to transform what isn’t working into what will. It takes time, it doesn’t always feel easy, but you will be profoundly rewarded on both a personal and business level.

– life coaching, where I help you to understand what gets in the way of creating the life you really want, and how to go about removing those barriers to live with a greater sense of fulfilment. I am drawn to supporting people to strive for their goals and dreams while living in a state of total wellbeing. I had to work it out on my own in my 40s when it felt the wheels came off. I want you to give you the know-how that will get you to where you want to be, in a supported, congruent, life enhancing way.

Coaching and mentoring with me will give you a path through – it’s designed to support you to find that place of strength inside yourself and through the processes and frameworks I have created, you’ll achieve the change you want to see.

We co-create a plan you can own, incorporating the reality of who you are and what will work for you. We build on your strengths. We will identify what it is you want, what is getting in the way and map out an action based path to move you forward, with accountability.

I work with private clients. They all work hard to breakthrough and they are testimony to the power of great coaching. People describe coaching with me as life changing. You have to work to get the results you want, and I will guide you to get there.

What makes me so passionate about supporting people on their journey is the possibility it opens up. Not just to achieve what they want but to experience the far reaching ripple effects it has on all areas of their life – happier relationships, better balance with life and work, ability to make more money, and ready to pursue their dreams.

HOW AND WHY I CHANGED CAREER FROM MARKETING TO COACHING

My move into coaching came when I hit my mid 40s – recently divorced, my Mum was diagnosed with dementia, my Dad’s health was declining rapidly. My foundations were shaken. And I realised I needed to bring more meaning and purpose into my working life. My marketing career was going down a path I wasn’t interested in. The prospect of being in the C Suite with tech focused marketing was a far cry from the creativity and collaborative working I craved. I had already worked at senior level in publishing & marketing, then digital marketing and social media in public and private sectors. I worked in award winning agencies alongside some of the best known brands in the UK and globally including John Lewis, Waitrose, Four Seasons, Constance Hotels. But it wasn’t enough anymore.

And so I took the brave move to retrain at 47. I can connect deeply with people to figure out thorny issues they need to tackle. I can hear and see both what is and is not said. I know how to run a business as well as how to get the best out of people. I love communicating, connecting, I am a people person with excellent creative skills. In the end, after much soul searching, researching and digging into my strengths and skills, I came to realise that coaching and mentoring was the calling I was seeking. Single at the time, no financial backing, yet I knew it was right. I am blessed with a strategic brain combined with an intuitive sense of seeing to the heart of things. I got serious about how to juggle work and training, how to build a financial runway, how to market myself and collaborate. All these things were known to me already through my marketing career but actually going for it takes courage. Fortune favours the brave.

If you’d like to have a chat about how we can work together, either for 1:1 coaching, group coaching, workshops and collaborations, please get in touch with me using the form below.

QUALIFICATIONS AND TRAINING

• Qualified Executive and Senior Leadership Coach and Mentor, ILM Level 7 Certificate. AMInstLM
• BA Hons in American and English Literature, University of East Anglia, with a year at UCSC, Santa Cruz, California
• ITEC Diploma in Anatomy, Physiology and Massage Therapy
• Affiliate Member, Institute of Coaching, at McLean Hospital, Harvard Medical School affiliate.
• Professional Member of EMCC (European Mentoring and Coaching Council)